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Open Path Counselling Services
Date
March 2026
Project type
Logo Design
Results
Open Path Counselling Services, Brand Identity Reveal
We’re proud to share the refreshed visual identity for Open Path Counselling Services.
The new logo centres around a refined circular emblem, symbolising wholeness, continuity, and the ongoing journey of personal growth. The soft, earthy colour palette, warm terracotta paired with calming green, was chosen to evoke feelings of safety, balance, and reassurance.
The elegant serif initials create a sense of professionalism and trust, while the delicate botanical illustration introduces warmth and humanity. The subtle star detail represents guidance, clarity, and hope reflecting the supportive role Open Path Counselling Services provides for their clients.
Every element has been thoughtfully designed to feel approachable yet credible, ensuring the brand resonates across both digital and print applications.
This identity captures the heart of the practice: compassionate support, authentic connection, and helping individuals find their own path forward.
Review
Emma was excellent to work with . Excellent communication , and really took time to understand what I wanted from a logo. Would definitely recommend
Open Path Counselling Services came to us seeking a fresh logo that truly reflected who they are and the meaningful work they do. After previously creating a logo that didn’t feel fully aligned, they were ready for a refined visual identity that better represented their values and vision.
We were delighted to be referred to them and are proud to be supporting their brand development, beginning with the creation of a thoughtful, authentic logo and extending into the foundations of their wider visual identity.
We’re currently collaborating closely with the team to ensure the brand feels warm, trustworthy, and professional, while remaining approachable and reassuring. Every element is being designed with clarity, sensitivity, and versatility in mind, allowing the identity to work seamlessly across digital platforms, print materials, and in-practice environments.
This project is centred on developing a cohesive and compassionate visual identity that communicates Open Path Counselling Services’ commitment to integrity, personal growth, and genuine connection, helping them build trust and resonate deeply with the individuals and families they support.