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True to you Asthetics
Date
March 2026
Project type
Logo Design
Results
We’re proud to share the refreshed visual identity for True To You – Aesthetics by Lindsey, marking a natural evolution of the brand.
The previous logo established a strong foundation, using elegant typography and a minimalist line-drawn face to reflect confidence, femininity and professionalism. As the business has grown, the brand identity has evolved to better represent the personalised, nurturing and modern aesthetic experience offered today.
The new logo builds on these original themes, introducing a softer, more organic design. The continuous line illustration represents authenticity and individuality, while the added botanical elements symbolise growth, renewal and care mirroring the ethos of enhancing natural beauty rather than changing it.
The updated colour palette brings warmth and approachability, creating a calm and welcoming feel, while the refined layout ensures the logo translates seamlessly across digital and print platforms.
This refreshed identity reflects where True To You is now: confident, established, and deeply focused on subtle enhancement, expert care, and helping clients feel comfortable, confident, and truly themselves.
Review
Excellent service , prompt and efficient service thanks 🩷
True to You Aesthetics came to us after creating a logo they weren’t fully satisfied with. We were thrilled to be referred to them and are excited to be supporting their brand development starting with refining their visual identity and extending to social media strategy.
Currently, we’re collaborating closely with the team to ensure their brand feels authentic, approachable, and professional, while maintaining a confident presence. Every element is being designed with clarity, consistency, and versatility in mind, to support both digital and print applications.
This project is focused on creating a cohesive visual identity that communicates True to You Aesthetics’ values at every touchpoint, helping them connect meaningfully with their audience as we continue to develop the brand together.