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Heritage Garden | ADHOC Marketing
Date
June 2026
Project type
Social Media Management
Results
The launch campaign successfully introduced the AI Plant Adviser to Heritage Gardens' audience, helping to build awareness of the new feature across multiple digital channels. Through a combination of blog content and targeted social media posts, customers were able to quickly understand the value of the tool and how it could assist them in selecting the right plants for their gardens. The campaign provided Heritage Gardens with a cohesive set of marketing assets that could be used to promote the launch consistently across their website, Instagram, Facebook, and LinkedIn. By clearly communicating the benefits of the AI Plant Adviser, the content helped drive interest in the new feature and supported customer engagement during its introduction. The project demonstrated how a focused, one-off marketing campaign can effectively support the launch of a new digital tool, ensuring customers are informed, engaged, and encouraged to explore the latest innovation available on the Heritage Gardens website.
Review
Pending Review
To support the launch of Heritage Gardens' new AI-powered Plant Adviser, we delivered a one-off marketing campaign designed to raise awareness of the tool and encourage customer engagement.
Our work included creating a dedicated blog article explaining the benefits of the Plant Adviser, alongside bespoke visuals and tailored content for Instagram, Facebook, and LinkedIn. The campaign was designed to introduce the new feature to customers in a clear and engaging way, highlighting how the AI tool could help them find the most suitable plants for their garden conditions and preferences.
By combining informative content with eye-catching visuals, we helped Heritage Gardens promote the launch across multiple channels while maintaining a consistent brand message. The campaign successfully supported the introduction of the Plant Adviser and demonstrated how strategic content can help maximise the impact of new digital initiatives.