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SEO & AI Visibility
Explore SEO and AI visibility projects completed by Design & Digital Studio for small businesses in Leicester, Leicestershire and across the UK. These case studies cover on-page SEO, local search optimisation, content improvements, technical updates and GEO strategies designed to help search engines and AI platforms better understand and discover each business.
We also provide strategic SEO guidance to help businesses choose the most effective digital pathways for long-term growth. Whether it’s fixing account issues, improving local search accuracy, or streamlining online profiles, our behind-the-scenes optimisation work enhances search performance and supports a stronger, more reliable online presence.
Heritage Garden | AI Implementation
Heritage Gardens returned to us to help further enhance their online customer experience through the implementation of an AI-powered Plant Adviser. Having previously worked together, we were delighted to continue supporting their digital growth by introducing an intelligent tool designed to help customers find the most suitable plants for their gardens with greater confidence and ease.
Working closely with the Heritage Gardens team, we designed and integrated the AI solution into their existing website, ensuring it complemented their established brand and provided a seamless user experience. The Plant Adviser guides customers through a series of simple questions about their garden conditions, preferences, and planting goals, delivering personalised recommendations tailored to their needs.
As a returning client, Heritage Gardens trusted us to deliver a solution that not only enhanced the customer journey but also reflected the expertise and quality their brand is known for. The implementation focused on making plant selection more accessible, improving customer engagement, and providing valuable guidance at every stage of the buying process.
This ongoing collaboration highlights our commitment to supporting clients beyond their initial projects. Whether through website enhancements, new technologies, or innovative digital solutions, we work alongside businesses as they evolve, helping them embrace opportunities that improve customer experiences and drive continued growth.
Working closely with the Heritage Gardens team, we designed and integrated the AI solution into their existing website, ensuring it complemented their established brand and provided a seamless user experience. The Plant Adviser guides customers through a series of simple questions about their garden conditions, preferences, and planting goals, delivering personalised recommendations tailored to their needs.
As a returning client, Heritage Gardens trusted us to deliver a solution that not only enhanced the customer journey but also reflected the expertise and quality their brand is known for. The implementation focused on making plant selection more accessible, improving customer engagement, and providing valuable guidance at every stage of the buying process.
This ongoing collaboration highlights our commitment to supporting clients beyond their initial projects. Whether through website enhancements, new technologies, or innovative digital solutions, we work alongside businesses as they evolve, helping them embrace opportunities that improve customer experiences and drive continued growth.
Garden Shop Online | SEO and Website updates
Project Overview:
The Garden Shop Online approached us looking for support with improving their website and overall digital presence. Initially, they required help refining elements of their online store, but as we reviewed their setup, it became clear that several areas needed attention to ensure customers were receiving a smooth and reliable online experience. In addition to the website improvements, they also requested occasional ad-hoc social media posts to help keep their platforms active and engaging while they worked on developing a more consistent content strategy.
As part of this project, we resolved a number of minor yet impactful issues across the website, enhanced the user journey, and carried out essential SEO improvements to strengthen their visibility. We also supported them with on-brand social media content that helped maintain activity and connect with their audience during quieter periods.
The Garden Shop Online approached us looking for support with improving their website and overall digital presence. Initially, they required help refining elements of their online store, but as we reviewed their setup, it became clear that several areas needed attention to ensure customers were receiving a smooth and reliable online experience. In addition to the website improvements, they also requested occasional ad-hoc social media posts to help keep their platforms active and engaging while they worked on developing a more consistent content strategy.
As part of this project, we resolved a number of minor yet impactful issues across the website, enhanced the user journey, and carried out essential SEO improvements to strengthen their visibility. We also supported them with on-brand social media content that helped maintain activity and connect with their audience during quieter periods.
SEO and Website updates for Heritage Gardens | Design & Digital Studio
Project Overview:
Heritage Gardens reached out to us directly through our website looking for support with uploading and editing products on their Shopify store. However, as we began reviewing their setup, it became clear that the project required a broader level of assistance to ensure their website was functioning smoothly and providing the best experience for their customers.
During our work together, we resolved several minor but important issues across the site — including correcting phone numbers, updating broken or outdated links, and fixing an error in the footer that was affecting usability and professionalism. To further strengthen their online presence, we also carried out a round of basic SEO enhancements to improve visibility and ensure key pages were more easily discoverable by search engines.
Heritage Gardens reached out to us directly through our website looking for support with uploading and editing products on their Shopify store. However, as we began reviewing their setup, it became clear that the project required a broader level of assistance to ensure their website was functioning smoothly and providing the best experience for their customers.
During our work together, we resolved several minor but important issues across the site — including correcting phone numbers, updating broken or outdated links, and fixing an error in the footer that was affecting usability and professionalism. To further strengthen their online presence, we also carried out a round of basic SEO enhancements to improve visibility and ensure key pages were more easily discoverable by search engines.
Nannied | SEO
Project Overview:
We’re excited to be working with Nannied, a dedicated provider committed to supporting families through professional, reliable childcare services. As their business continues to grow, Nannied is looking to strengthen their digital presence so families can more easily discover their services and benefit from their expertise.
Their online visibility had recently been affected by issues with their Google Business Profile and website indexing challenges they were unaware of but which significantly limited how potential clients found them online. As part of this project, we’ve been asked to create and optimise a full Google Business Profile and address key SEO and indexing problems that were preventing their website from being properly recognised by search engines.
Our focus includes setting up a clear, accurate, and fully optimised Google listing, resolving indexing errors, improving site structure, and ensuring every page can be successfully crawled and displayed in search results. These improvements will enhance discoverability, rebuild search performance, and ensure new clients can easily access information about Nannies' services.
We’re proud to support Nannied as they strengthen their online foundations and build a trustworthy, visible digital presence and we’re grateful to The Sleep Cure for referring them to us.
We’re excited to be working with Nannied, a dedicated provider committed to supporting families through professional, reliable childcare services. As their business continues to grow, Nannied is looking to strengthen their digital presence so families can more easily discover their services and benefit from their expertise.
Their online visibility had recently been affected by issues with their Google Business Profile and website indexing challenges they were unaware of but which significantly limited how potential clients found them online. As part of this project, we’ve been asked to create and optimise a full Google Business Profile and address key SEO and indexing problems that were preventing their website from being properly recognised by search engines.
Our focus includes setting up a clear, accurate, and fully optimised Google listing, resolving indexing errors, improving site structure, and ensuring every page can be successfully crawled and displayed in search results. These improvements will enhance discoverability, rebuild search performance, and ensure new clients can easily access information about Nannies' services.
We’re proud to support Nannied as they strengthen their online foundations and build a trustworthy, visible digital presence and we’re grateful to The Sleep Cure for referring them to us.
The Sleep Cure | SEO
Project Overview:
We’re excited to be working with The Sleep Cure, a specialist provider dedicated to helping individuals improve their sleep through expert guidance, proven techniques, and supportive care. As their business continues to grow, The Sleep Cure is looking to strengthen their digital presence so clients can more easily discover their services and benefit from their expertise.
Their online visibility has recently been impacted by issues with their Google Business Profile and website indexing — challenges they were unaware of but which significantly limited how potential clients found them online. As part of this project, we’ve been asked to create and optimise a full Google Business Profile and address key SEO and indexing problems that were preventing their website from being properly recognised by search engines.
Our focus includes setting up a clear, accurate, and fully optimised Google listing, resolving indexing errors, improving site structure, and ensuring every page can be successfully crawled and displayed in search results. These improvements will enhance discoverability, rebuild search performance, and ensure new clients can easily access information about The Sleep Cure’s services.
We’re proud to support The Sleep Cure as they strengthen their online foundations and build a trustworthy, visible digital presence that reflects the quality of care they provide.
We’re excited to be working with The Sleep Cure, a specialist provider dedicated to helping individuals improve their sleep through expert guidance, proven techniques, and supportive care. As their business continues to grow, The Sleep Cure is looking to strengthen their digital presence so clients can more easily discover their services and benefit from their expertise.
Their online visibility has recently been impacted by issues with their Google Business Profile and website indexing — challenges they were unaware of but which significantly limited how potential clients found them online. As part of this project, we’ve been asked to create and optimise a full Google Business Profile and address key SEO and indexing problems that were preventing their website from being properly recognised by search engines.
Our focus includes setting up a clear, accurate, and fully optimised Google listing, resolving indexing errors, improving site structure, and ensuring every page can be successfully crawled and displayed in search results. These improvements will enhance discoverability, rebuild search performance, and ensure new clients can easily access information about The Sleep Cure’s services.
We’re proud to support The Sleep Cure as they strengthen their online foundations and build a trustworthy, visible digital presence that reflects the quality of care they provide.
Doras Lock UK | Social Media Management and Amazon Selling Services
Project Overview:
As Doras Lock UK prepares to launch in the UK, I worked to create an engaging social media post that introduces the brand to a new audience. The objective was to build excitement around their arrival and generate awareness of their products, focusing on their quality, innovation, and the convenience they’ll bring to UK customers.
As Doras Lock UK prepares to launch in the UK, I worked to create an engaging social media post that introduces the brand to a new audience. The objective was to build excitement around their arrival and generate awareness of their products, focusing on their quality, innovation, and the convenience they’ll bring to UK customers.
Soul to Skin Women's Holistic | Website support & maintenance and SEO
Project Overview:
We recently worked with Soul to Skin Women's Holistic who faced challenges with her Google Business account, which was suspended due to required additional verification via video — something she was unable to provide for various reasons.
To resolve this, we created a brand-new Google Business profile from scratch, ensuring it meets all of Google’s guidelines and verification requirements. This new profile will be linked directly to her website to maintain a strong online presence and help potential customers find her business easily.
Our key goals for this project included:
Setting up a fully compliant Google Business profile
Ensuring smooth integration with the client’s existing website
Restoring the client’s online visibility and reputation quickly
Providing ongoing support to manage the new profile effectively
We’re pleased to support our client in overcoming these hurdles and getting her business back on track to attract and engage customers online.
We recently worked with Soul to Skin Women's Holistic who faced challenges with her Google Business account, which was suspended due to required additional verification via video — something she was unable to provide for various reasons.
To resolve this, we created a brand-new Google Business profile from scratch, ensuring it meets all of Google’s guidelines and verification requirements. This new profile will be linked directly to her website to maintain a strong online presence and help potential customers find her business easily.
Our key goals for this project included:
Setting up a fully compliant Google Business profile
Ensuring smooth integration with the client’s existing website
Restoring the client’s online visibility and reputation quickly
Providing ongoing support to manage the new profile effectively
We’re pleased to support our client in overcoming these hurdles and getting her business back on track to attract and engage customers online.
Woman Inspired Network | SEO
Project Overview:
The Woman Inspired Network came to me needing guidance in establishing a business Facebook presence, setting up a business email address, and merging two GoDaddy accounts. This project is a great example of our commitment to personaliSed support and proactive solutions.
The Woman Inspired Network came to me needing guidance in establishing a business Facebook presence, setting up a business email address, and merging two GoDaddy accounts. This project is a great example of our commitment to personaliSed support and proactive solutions.
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